Insights

Knowledge that drives growth

Discover whitepapers, podcasts, interviews, and research-based insights that explore the trends, strategies, and customer perspectives shaping the future of sales and commercial growth.

White paper

The 4.0x Alignment Gap

This whitepaper puts a number on that gap: the top 20% of B2B companies grow revenue from existing customers 4.0x more often than the rest. What separates them is alignment.

White paper

CBS × FutureSalesGlobal

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The Hidden Gap between Value and Growth

Customer satisfaction is improving, yet companies still struggle to translate stronger customer preference into growth from existing customers.

White paper

CBS × FutureSalesGlobal

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Sales Transformation

The original study that identified 7 sales challenges holding B2B companies back and the 7 virtues that separate top performers, from customer centricity to growth alignment.

White paper

CBS, DI Handel, Business Danmark & Customer Agency

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Webinar and podcast

Decision Quality Meets Value-Based Selling

A conversation about the connection between the FSG's 7 Virtues framework and the discipline of proving, translating and getting paid for the value a company creates.

Webinar

Michael Skriver and Todd Snelgrove, Experts in Value

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The Gap Between Strategy and Execution

A conversation about cross-functional alignment, decision quality, and why execution so often lags behind strategy.

Podcast

The Right Ingredients Podcast with Charlie Packwood (Aston Chambers)

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