The Gap Between Strategy and Execution

Peter Aakjær Jensen and Michael Skriver (FutureSalesGlobal) join host Charlie Packwood to unpack why so many B2B leadership teams agree on strategy in an afternoon, yet watch execution stall for months. The conversation covers what real cross-functional alignment looks like versus polite agreement in a meeting room, why avoiding a hard trade-off doesn’t remove it but just pushes the decision down to whoever is closest to the customer, and why hiring for experience often overlooks the judgment that actually drives growth. Recorded for a speciality ingredients audience (flavours, fragrances, food & beverage, nutraceuticals, animal health & nutrition) – but the decision-quality problem it describes shows up in any complex B2B organisation.