Future Sales Global

Sharper Insight→
Stronger Growth

Built on research. Designed for results.

Future Sales Global helps B2B leaders remove barriers to growth through evidence-based diagnostics

and actionable execution plans. Built on Europe’s largest B2B commercial research – in partnership with Copenhagen Business School – our FutureSales ScoreCard™ turns scientific insight into measurable commercial results.

It’s a fast, fact-based process that drives clarity and alignment while enabling continuous improvement, helping organizations move from insight to action and sustain growth over time.

Revenue growth

Up to 3.6x higher frequency
of revenue growth

Strategy to execution

Faster time from strategy
to execution

Loyalty

Enhanced customer loyalty, excel in
winning new customers 4.1x

Collaboration

Greater collaboration across all
functions and leadership levels

What some of our 50+ clients say

“If our company were a top athlete, the FutureSales ScoreCard™ became our annual performance health check – guided by experts who helped us build the right training plan around the 7 Virtues. It gave us focus, discipline, and the clarity to improve where it mattered most. That foundation has helped us compete and win at world-class level.”

Regional Director, Asia

Global food company

“…enabled us to identify the most potential improvement – doubling our income in 24 months.”

CCO
Specialty food ingredients

“…it piqued our shared curiosity as feelings were converted into concrete numbers.”

Head of Sales
Energy and retail fuel

“…we have improved our score on all 7 virtues. It works!”

Divisional manager
Healthcare and industrial supply

What holds B2B leaders back?

Why even strong organizations struggle to grow

Too many priorities
Hard to focus and sequence the most effective improvements.

Unclear ROI
Lacking benchmarks to justify investments and strategy shifts.

Struggling to go Customer-Centric
Not equipped to truly develop from product to customer centricity

Hidden resistance to change
Organizational inertia reduces speed and agility.

Slow insight-to-action

Data analysis takes time – action can not wait.

What is Future Sales?

Increase your B2B sales with a research-based approach

Future Sales is Europe‘s Largest B2B Sales Study with 1,000+ B2B sales and leadership survey responses. It was conducted by Copenhagen Business School (top 1%), Customer Agency, Danish Industry and Business Danmark.

The project has designed a systematic formula for B2B sales. The result is a scientifically validated understanding of what increases B2B sales and strengthens customer loyalty.

FutureSales ScoreCard™

A roadmap to Sales Excellence

The FutureSales ScoreCard™ testing and diagnostic tool benchmarks your business performance and recommends how to accelerate your sales development.

It provide a clear, fact-based assessment of your organization’s commercial maturity – delivered quickly and designed to spark action. The process helps leadership teams align strategy, clarify priorities, and create a shared roadmap for growth.

Guide to better sales practices

Sales Transformation is the core white paper of the Future Sales study, downloaded by 8,231 business professionals.

Download your copy today to see why

Become a certified advisor

Built trust faster. Deliver more value.

Future Sales Global equips consultants with a proven framework to deliver clarity, build trust faster, and drive measurable commercial results.

Join a growing network of independent advisors bringing research-based value to ambitious B2B organisations.